Wednesday 13 May 2015

Schema

New media can be outlined in a way to show what it is made up of. This is also called a “schema’ for new media.

The following schema is based on the book New Media, Critical Introduction, Second Edition.

The schema of New media has 6 parts.

New Textual experiences is the first on the list. This has to do with the way that text is formatted. This involves different types of entertainment that people use the media for. It could be from watching shows to playing video games to going to a special effects cinema.

People use the media to entertain and please themselves. And the new ways that we do it could fall under new textual information. Social media is a great example because the way we use it shows the different ways that we now send and receive messages images or videos.

Back in the day, people used to have to do things in a way that took up a lot of time. It also took more effort. Lets say you wanted to “message” someone, instead of just sending an instant text you would have to write a letter, wait for the letter to deliver, wait for them to write and send one back, and wait for it to get to you. There was no instant activity in the past unless you were face to face.

Even newspapers had to deal with the time restrictions. If something happened you wouldn’t know about it until the next paper was delivered. Today we know about things as they are happening.

Another part of the schema is “New ways of representing the world”. There are different ways that new media reflects what is happening. It has new possibilities and experiences available for the people, for example virtual experiences and simulations. These two are main characteristics of new media. Each one manages to send a person into a different experience that could not be done before new media happened.

People would have to physically learn how to do things at the time. Like flying a plane took a lot of practice on actual planes. Now pilots have the option to have flight simulation practice. This lets them fly a plane and learn how before actually being in a plane.

New relationships between subjects and media technologies – another category in the schema of new media.

The subjects are the users and consumers of media. So this shows the relationship between people and how they use the new media technologies. Now people instantly use things. They can read articles on things as they are happening, comment on them, share them, and even write their own version.

Twitter is an example of something that also changed the relationship, people are constantly tweeting their thoughts or what they see. They also tweet news headlines and embed links to other places that offer more information.

The 5th part of the schema is new experiences of the relationship between embodiment, identity, and community. This has to do with the different personal and social experiences. These experiences include time, space, and place. Each type has different effects on people as they use the media. This could be how people see themselves or how they see the world, or even both, how they see themselves in the world.

The sixth part of the schema is new conceptions of the biological body’s relationship to technological media. This means that it is hard to tell the difference between something fake and something real.


The final part of the schema is new patterns of organization and production. This is about how there are different integrations and realignments in many different categories. These categories are media culture, industry, economy, access ownership, control, and regulation.

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