Traditional Media to "New" Media to Digital Media

Over the years media have gone through many changes. There are three main eras that we can categorize media in over the years: Traditional media, “New” Media, and Digital Media.

Traditional Media is anything before the year 1990. It is when newspapers and other forms of print media took over the media industry. What media did during that period to deliver news to the public was broadcast.

There were not many channels available for people to categorize their audience based on specific targets. So the main tactic was to broadcast to everyone.

The main channels used were Television, Radio, and Print media. Those were the main ways that traditional media used to broadcast information out to the public.

Because of the lack of two-way communication, their main content delivery style was to “push” their information onto the audience. The receivers didn’t have much choice over the information that they would receive. Which is also why the consumers had few choices when it came to choosing what to pay attention to.

During the era, there was a slow and steady pace of growth that traditional media went through.

Following traditional media, during the 90s, media “evolved” into new media. It was when the internet started to be more commonly used, and technology started to evolve the way that media was used.

The delivery techniques went from a general broadcast to a narrowcast. This is because of the growing choices that consumers had. As opposed to having few choices, they now had many.

New Media also used a push strategy onto their audience because of the way that they would send out their information. Their main channels were cable TV and radio, satellite radio, and specialty magazines.

New media grew at an accelerated pace, which is faster than the rate that traditional media grew at.

After the new media era there was a revolution in media. After the year 2000 technology advanced and set a new path for the way that we communicate. This especially Affected the way that media work.

New media revolutionized to digital media in every way possible.

Digital media were able to target their audience because of the many channels that they could use. Consumers had endless options when it came to information consumption.

Unlike the previous eras, traditional media and new media, digital media had a different way of delivering their content. Because of the new infinite options and ways to reach people, instead of “pushing” their information onto people they pulled it. This means that they attracted the consumers to come to them.

Digital media grows at a rapid pace. This is obvious because it started in the year 2000 and now 15 years later there have been huge revelations in the media!

Each era also has great examples of companies that were able to make use of them.

During the traditional era there were companies like Time Warner, CBS and Disney. These companies made use of TV, Radio, and Print Media and were able to send out information successfully to the public.

Each of these companies is still well respected today and has a huge influence on the media world. This is proof that companies adapted during the evolution to revolution of media.

During the new Media era, there was HBO, Comcast and Primedia.

And finally, the digital media era has Google and Yahoo as great examples.

The first thing that we do when we want to search something is use google for instant information.

It can also be seen how each media form or channel has transitioned from one era to the next. Everything had to adapt to survive the changes. There are radio channels that became television specialties. Many newspapers now have online sources.

At the rate that media is changing it is a wonder to see what will happen next.

Different types of journalism

The different types of journalism are:

·      Traditional Journalism

·      Online Journalism

·      Civic Journalism

·      Citizen Journalism

·      Human Rights Journalism

Traditional Journalism is the journalism that we see every day: the classic form of journalism. Traditional journalism is made up of getting information, writing articles, editing, and eventually publishing a newspaper.

Online Journalism is like traditional journalism, but instead of publishing the information in a newspaper or a magazine, it is published online. You can get to online journalism through the Internet.

Civic Journalism is the belief that writers have freedom of speech. The people are all a part of the news gathering process by giving their opinions and telling their problems. Journalists will use this information to make stories.

Citizen Journalism is where the people are journalists. Citizens who own blogs or have twitter accounts or use any form of social media to show information are considered to be a part of citizen journalism

Human Rights Journalism is journalism that covers any topics related to human rights. It was created to combine traditional and citizen topics to join the two categories together. A code of ethics was created to keep all journalists on a fair level with one another, and human rights journalism managed to combine two of the categories. Both traditional journalism and citizen journalism have a common interest – writing about human rights. That is why all human rights topics fall under the category of human righ

The unstoppable rise of social media as a source for news

Recently, Facebook changed the calculation behind its news food, striking apprehension into the hearts of numerous web publishers and causing widespread panis in the media business. 

Alright perhaps not exactly, but rather the change surely didn't go unnoticed. Also, the response it got, mirrors the new reality: social networking by and large, and Facebook specifically, are presently important sources of activity for news outlets. 

The reason is basic: that is the place where individuals, especially youngsters, get a large portion of their news. Results from a study of more than 2,000 Americans by Deloitte released it on the 22nd of April just to reinforce the point. 

As should be obvious in the GIF above,  TV is still the most prevalent news stage over all age sections.

Yet in the more youthful age bunches, not by much. For millennials matured 14 to 25,  TV and social networking are neck and neck (28% and 26%, individually), the survey found. In the event that these patterns hold up, TV might soon surrender its memorable position as the overwhelming social medium in the United States.

Live Blogging

Citizen journalism started when technology started to give people a way to report things for themselves one of the tools that people can use is liveblogging. In 1997 Jorn Barger coined the term “weblog”. A weblog was used to express the different links or websites he found interesting; he would “log” them on his own website. Overtime the term weblog was shortened to blog, and now we have the definition of what a blog is today.

There are different types of blogging websites or platforms that allow users the opportunity to create their own blogs. There are platforms like Blogger, WordPress, Live Journal and more. People create personal accounts, and from there they are able to start “blogging”.

Blogging is done at a personal level. There are many differences between “online writing” and “print writing”. The general rules or ways to blog are a lot more relaxed and flexible for the people to use in any way that they want.

Blogs are created for whatever purpose the user wants. There are blogs on everything imaginable. If a person wants to create a blog about food, then they will create a blog about food. The possible blog topics are endless.

When it coms to writing the blog itself, the users do not have to write the way that journalists for newspapers write. The overall style is more informal or personal. Blogs can be written the way that the individual who made the blog speaks.

Blogs also aren’t organized in a way that has the most important news article or post upfront – this is possible, but that depends on your settings and how your organize your blog. Blogs in general are set up in a reverse chronological order. This means that the most recent blog posts are shown first, and older posts are shown on later pages.

When it comes to writing in general, the writer usually needs sources to back up their information. Live blogging is a new tool that is offered by the internet. With that is he advantage and possibility of having an endless range of sources. The internet gives people access to all types of information from all over the world.

Live blogging also allowed more citizen journalism to happen. There are different blogging tools, not just blogger and wordpress, there are microblogging tools like twitter as well. These sources allow people the report things themselves. So everyone went from being a receiver of information to also having the chance to be a creator or a sender of information too.

People will gain information, they can write about something with that information. People are also able to comment on the things that they see. There is generally a comment section on everything posted on the internet now. People also take up a new distribution role – when they share things on their personal facebook accounts or other social media accounts they are joining the group of distributors around the world.

Print writing, on the other hand, is the complete opposite. It is done with many restrictions. The journalists are more conservative with their writing style. Newspapers in general are also organized in a different way completely. When a news article makes the first page it is because it is the “most important piece of news” and the newspaper gives it the most focus.

Live blogging does give journalists more sources and eyewitness accounts to use when it comes to writing their news. This is where data journalists come in. They are able to gain information from different points of view and then combine all the statistics and tell a final story from multiple view points.

Top 10 songs

Top 10 songs ranks the 10 most popular songs of the month based on the top downloaded and streamed songs from online music retailers.

Based on Official Charts Company sales and streaming data, Mark Ronson’s song "Uptown Funk" has come out on top 1 in the Official Charts Company’s list of the UK’s official best songs of the first quarter in 2015.

In second place comes Ellie Goulding’s Love me like you do, taken from the movie Fifty Shades Of Grey. 

Coming in third is Hozier's song Take me to church.

The fourth biggest single of 2015 so far comes courtesy of newcomer Philip George with Wish you were mine. 

Number 5 comes Sugar by Maroon 5 and 6th place Thinking out loud by Ed sheer an. 

Fifty Shades of Grey bags not one but two tracks in the Top 10 best sellers list, as The Weeknd’s Earned It lands at Number 7.

Top 8 targets Flo rida's new song featuring sage the gemini and Lookas with their hot new hit G.D.F.R.

Number 9 on the list is the song Time of our lives, by an artist who is always present on every possible music chart, Pitbull featuring Ne-yo.

Lastly, number 10 on the list is a song by OMI called Cheerleader.

Print writing vs. Online writing

Print writing and online writing are done in two completely different ways. Even though they are both done for the same purpose – to send information to the reader, they are done differently.

The writing styles of both print and online writing are not the same. Print writing focuses on a storytelling style. When reading print writing there is a narrative approach. It doesn’t mater what the issue is, print writing will write it in a long descriptive way.

Online writing focuses on a more brief way of writing. It is directly to the point, without any extra unnecessary information.

The paragraph lengths are also different between the two types of writing. Print writing uses long paragraphs. This is good for their long descriptive approach towards writing.

When reading online writing, the paragraphs are short. The paragraphs do not have to follow the rules of being three sentences long.

There are no links used in print writing. Links are generally used as a form of reference. Online writers will use links when if want to send the readers to other sites for more content, or to anything related.

Print writing attracts a different kind of reader. It attracts a reader that is likely to read thoroughly. The reader will read every word, and they will process all pieces of information presented to them through print writing.

Online readers are more likely going to scan the content. They might skip a few words here and there, or full paragraphs, and only read the parts that stand out to them or seem to be more important than the rest.

When it comes to the writing tone, print writing takes a more formal tone. They will write in a way that is more official and proper. You could even say that it detaches any type of personality from the writing itself.

On the other hand, online writing uses a more informal writing tone. The sentence structure is not as proper as print writing, and the general flow is more laid back. Often times you could even catch the personality of the writer behind the writing.

When print writing, the words used are informative. This often leads to technical jargon – words that are not easily understood by the public. The reason for this could be for it’s more informative approach.

Online writing does not use technical jargon; it is simple. The words are easily understood by the readers and don’t need any extra effort to be processed.

Search Engine Optimization (SEO) is making use of your tags or labels to the best of your ability. This is in no way used through print writing.

Online writing makes use of SEO by using appropriate tags in the posts. By using the tags or labels they are able to expand the different ways that people can be linked back to their articles. For example, if I were to use the tag “dog” for a post about dogs, anyone who searches for the word “dog” may come across my article in the results.

With the differences aside there are certain characteristics that make online writing really stand out from print writing.

When writing online, it is best to use “killer headlines” to attract readers to want to open the articles. For scanners especially, writers should utilize not only the headlines, but also the bullet points and bold words.

Pictures and videos would also be a great addition to online writing. They can be used as content breaks in articles and also an extra source of information for the readers who enjoy the topic more than others.

Online writing also has something that print writing does not – audience engagement. Because of the different social media platforms and online sources, it is possible for the audience to be engaged in all articles. They can be involved in a conversation by commenting on certain articles. By doing so they can engage the writer or other readers through comments and eventually expand on the topic in general or certain points. The audience also is engaged by sharing the post on their own personal social media accounts. This is a form of distribution.

Print media does not have any of these audience engagement factors.

Online stories also make it easer for the writers to maintain an up to date archive list. The archives can also be publicly shared in an organized manner. This includes links to previous stories. The links could also be from different websites or publications on the Internet.

When it comes to print writing, there is no easy way to access archives. The archives are mainly hard copy and found in a warehouse somewhere, often in the form of a think stack of books. The only reason it would be online is if someone took the time to digitalize all of the print content.

These are the main differences between print writing and online writing.